Seven24 Collective: A Private Club At The Gansevoort Hotel

When it opened in 2004, five years before The High Line, the five-star Gansevoort Hotel played an instrumental role in the rebirth of New York City’s Meatpacking District.

As the area's first luxury hotel, the owners’ prescient and risky investment helped pave the way for the transformation of former warehouses and abandoned buildings into luxury apartments, condominiums, restaurants, bars, art galleries, fashion design houses, and nightspots.

The once gritty neighborhood is now a vibrant one attracting full-time residents and visitors from around the world.

A New Effort to Revitalize the Meatpacking District Community

Twenty years later, the principals of this family-owned property have launched another ambitious project: Seven24 Collective.

The private membership club, announced earlier this year, occupies a redesigned space at the Gansevoort with its own entrance at 362 West 13th Street.

Amenities include a member-only cafe, study/co-working space, a spacious gym and locker room with showers and an infrared sauna, a spectacular rooftop terrace/cocktail bar overlooking the Hudson River, and access to the hotel’s year-round heated 45-foot rooftop pool, 70s-inspired speakeasy cocktail lounge with bowling alleys and karaoke rooms.

Lead designer Victor Alfaro reimagined the space to create a setting that would “engage members both visually and experientially" so they had no reason to leave.

Chef Sebastien Chaoui, who previously worked at Le Petite Mason and Buddha Bar, leads the culinary program across the membership club spaces.

The hotel's relationship with Seven24 is synergistic. Having space adjacent to a full-service hotel expands the possibilities for members to take advantage of the hotel's array of services, including priority reservations at restaurants and bars, and discounts on overnight stays at the Gansevoort. At Saishin, the new rooftop sushi and omakase restaurant eatery with skyline and Hudson River views, members are offered preferred seating and exclusive pricing.

Hotel guests booking suites have exclusive access to the members-only club during their stay which makes it easy for them to socialize and have a place to work or play in a private setting when away from home.

Read the full article here.