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5 May 2022

New York gets a new bull

ICONIC GANSEVOORT MEATPACKING HOTEL AND INTERNATIONALLY RECOGNIZED ARTIST ENRIQUE CABRERA UNVEIL EL TORO DE ORO
Debuting on Cinco De Mayo 2022 in Tandem with New York’s First Art Week,
New York City’s Meatpacking District Will Welcome a Million Dollar Bronze Bull to Rival Wall Street’s
Enrique Cabrera the first Mexican and Latin plastic artist to solo exhibit in Meatpacking District El Toro de Oro to Bring Latino Art Downtown, Promote the Latinx Community and Culture Sculpture to Symbolize the City and Hospitality Industry’s Strength in the Late-Stage Pandemic Era
New York, NY (May 5, 2022) – Gansevoort Meatpacking, the hotel credited for the revitalization of the Meatpacking District during both its original opening in 2004 and its $30 million dollar renovation post-pandemic in 2021, is continuing to usher in a new era of the neighborhood with New York’s newest bull – El Toro De Oro – by Mexican contemporary artist Enrique Cabrera. The hotel, known for its robust art program that includes pieces from Bansky, Richard Hambleton and Hassan Hajjaj, will unveil the sculpture in front of the hotel on Cinco de Mayo with support from The Meatpacking Business Improvement District (The BID) and the Mexican Consulate of New York, in celebration of Cabrera’s Mexican heritage.
El Toro De Oro will be a visual representation of the Meatpacking District’s immense transformation over the last two decades, depicting a geometric bull atop a wooden butcher block- inspired base. The wooden pedestal pays homage to the district’s gritty history of meatpackers with the rising gold bull from the block - representative of the neighborhood’s more recent life as the go-to art, fashion and luxury boutique mecca. Created from lingot bronze, El Toro de Oro will stand 4x4x7 feet long on a 7x9 foot long block, welcoming hotel guests and residents of the cobble stoned neighborhood with a regal presence. Upon first glance, the polished bull will appear without blemish, but with further inspection, intentional imperfections will shine through, a nod to the hardworking nature of New York.
To celebrate El Toro De Oro’s arrival to New York, a free commemorative digital collectible (authenticated via blockchain) is available to all visitors, with a QR code at the base of the sculpture allowing for a direct link to collect it. Additional limited-edition NFT’s, as well as physical sculptures are available for purchase at the official El Toro De Oro website, located online at www.eltorodeoro.art. All art and sculptures are digitally signed, tagged, and authenticated by the artist, Enrique Cabrera.

El Toro de Oro will be unveiled on May 5th, which marks the start of the first New York Art Week,

when four art fairs—Independent, TEFAF New York, NADA New York, and the Future Fair—open
in the city. Auction houses and museums such as Meatpacking’s Whitney Museum will also be
taking part.