Gansevoort Meatpacking’s acceptance comes as a natural evolution for the hotel brand, having debuted a $30 million renovation and rebrand last summer, solidifying itself as a natural hub for culture and the arts in the neighborhood.
NEW YORK, NEW YORK CITY, NY – The iconic Gansevoort Meatpacking, located in the Meatpacking District in New York City, has been accepted into Virtuoso’s exclusive portfolio of luxury travel partners, comprising over 2,200 preferred suppliers in 100 countries. According to Anton Moore, General Manager of the hotel, inclusion in Virtuoso will present new sales and marketing opportunities to the network’s more than 20,000 luxury travel advisors and their highly desirable clientele. Virtuoso agencies worldwide sell an average of (U.S.) $25–$30 billion annually, making the network the most significant player in luxury travel.
Gansevoort Meatpacking’s acceptance comes as a natural evolution for the hotel brand, having debuted a $30 million renovation and rebrand last summer, solidifying itself as a natural hub for culture and the arts in the neighborhood. Known for its robust in-house collection of art, guests and locals alike are welcomed in to view works such as Banksy’s Flying Copper, Hassan Hajjaj’s Marques, 2012 and Richard Hambleton’s Standing Shadow – Blue, all housed in Gansevoort’s black marble lobby and new European-inspired cafe, Coffee + Cocktails. The hotel’s penthouse, designed by Italian furniture brand Poliform, also serves as a gallery for artists like Adi Oren, Frank Stella, Daniel Mazzone and famed photographer Mick Rock. Most recently, the hotel welcomed El Toro de Oro by internationally renowned contemporary artist Enrique Cabrera – a large, geometric gold bull art installation in front of the hotel meant to symbolize its transformation over the last two decades. The 186-room hotel also introduced a new Omakase experience to its iconic rooftop bar and restaurant, Saishin. Led by Michelin Star-trained sushi chef and 20+ year veteran Chef Frankie-Yong Doon, Saishin features a stunning backdrop of the New York City skyline.
Moore, previously with the EDITION and AKA brands, was hired to oversee Gansevoort’s multi-million-dollar transformation and to lead its iteration into the luxury sector.
“Luxury is all in the details,” said Moore. “The level of dedication and superior service Virtuoso provides is synergetic to our own bespoke approach at the new Gansevoort Meatpacking. It is an honor to join this globally renowned network, and we look forward to offering an elevated guest experience to Virtuoso advisors and clients that exceeds all expectations.”
Gansevoort Meatpacking joins Virtuoso’s collection of the finest luxury hotels, resorts, cruise lines, airlines, tour operators and other travel entities worldwide. These partners, which specialize in world-class client service and experiences, provide superior offerings, rare opportunities and exceptional value for Virtuoso clients. These prestigious providers are able to market to Virtuoso clients via network vehicles and to Virtuoso agencies through multiple communications channels and events, including Virtuoso Travel Week, luxury travel’s preeminent worldwide gathering. Gansevoort Meatpacking’s acceptance into Virtuoso gives it direct relationships with the world’s leading leisure travel agencies in North and Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East.
An anchor in Manhattan’s vibrant Meatpacking District, Gansevoort Meatpacking is located on 18 9th Ave., on the corner of 9th.