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Miss Dior popup

From September 13th through September 16th, Dior Beauty will open a retail pop-up fragrance installation in New York City to celebrate the launch of the new Miss Dior Eau de Parfum. The pop-up will feature a series of experiential offerings as well as both virtual and in-person events hosted by digital influencers Valeria Lipovetsky, Sai De Silva and TikTok star, Avani Gregg. All events will be available for preregistration on